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Charm Communications Inc. Teams with China’s Winter Olympians

Charm Communications Inc. Teams with China’s Winter Olympians

BEIJING, April 18, 2012 /PRNewswire via COMTEX/ –BEIJING, April 18, 2012 /PRNewswire-Asia-FirstCall/– Charm Communications Inc. (NASDAQ: CHRM) (”Charm” or the “Company”), a leading advertising agency in China, today announced the Company has established a three-year sponsorship and promotional agreement with the following Chinese Winter Olympic sports associations: the Chinese Skating Association (CKA), the Chinese Ski Association (CSA), the Chinese Ice Hockey Association (CIHA) and the Chinese Curling Association (CCA). The cooperation initiatives will be managed by Charm’s newly established sports marketing department, which is led by Mr. Lei Wu, a veteran of the sports marketing business and who joined Charm from the CCTV Sports and Entertainment Group.

Under the terms of the agreement, Charm will work with China’s ice hockey, curling, short-track speed skating, figure skating, and freestyle skiing teams, along with five other Chinese Olympic teams, to promote their respective sports and to develop sponsorship opportunities for the teams, as well as for individual athletes. As such, Charm will represent a number of talented and popular Chinese athletes, including Xue Shen and Hongbo Zhao, pair skating gold medalists at the Vancouver 2010 Winter Olympics, and Meng Wang, short track speed skating gold medalist at the Vancouver 2010 Winter Olympics. Key sponsorship opportunities will involve important domestic and international competitions, including the Sochi 2014 Winter Olympics.

“As the Olympics continue to grow in popularity in China, we are seeing tremendous opportunities in sports marketing and have positioned our sports marketing team to capitalize on this emerging trend,” commented Mr. He Dang, Charm’s founder, chairman and CEO. “The sports marketing team broadens our scope of services and strengthens our integrated advertising capabilities. In particular, our cooperation with China’s Winter Olympic associations integrates well with our CCTV advertising services, as the network remains the undisputed television leader in broadcasting the Olympics in China. As a pioneer in China’s advertising industry, Charm will continue to offer innovative products and solutions to our clients through our integrated advertising platform.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency group in China that offers integrated advertising services with particular focus on television and the internet. Charm’s integrated advertising services include full media planning and buying, as well as creative and branding services. Charm has built a full service digital advertising platform, which offers digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services. Charm also secures advertising inventory and other advertising rights, such as sponsorships and branded content, from premium media networks and resells to clients as part of its integrated media offerings. Charm’s clients include China’s top domestic brands, as well as some major international brands, across a wide range of industries. Since 2003 Charm has been the top agency every year for China’s leading television network, China Central Television (”CCTV”). For more information, please go to http://ir.charmgroup.cn.

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Bharti Infratel and GSMA announce MoU

Bharti Infratel and GSMA announce MoU to Expand Focus on Green Energy Initiatives for Telecom Towers

London & Delhi,March 28 2012 : The GSMA and Bharti Infratel Limited today announced that they have signed a Memorandum of Understanding to develop and promote green technologies for telecom tower infrastructure in India. The collaboration will entail working together to convert 1,000 Infratel towers into green sites, which will reduce greenhouse gas carbon emissions by almost 11,000 tonnes as a result of the reduced usage of diesel.

Bharti Infratel is one of the world’s leading telecom tower infrastructure providers, owning over 33,000 of India’s estimated 400,000 towers. Having predominantly a rural footprint, they have nearly 9,000 off-grid towers, which accounts for 18 per cent of total off-grid towers in India. Infratel has already converted over 10,500 sites to alternative back-up power, out of which almost 1,350 sites are now on solar hybrid; converting an additional 1,000 is the first step of engagement with the GSMA.

Infratel has been the torchbearer in successfully pioneering green energy initiatives. Its award-winning GreenTowers P7 initiative has been running for almost two years and is a comprehensive, energy efficiency and alternate energy programme, aimed at reducing diesel usage and carbon emissions. The GreenTowers initiative is scoped to cover 70 per cent of Infratel’s tower network. It includes seven high-impact initiatives that are focused on reducing CO2 emission by 154,000 tonnes per year by reducing diesel consumption by 58.17 million litres per year.

“We are delighted to join hands with the GSMA and firmly believe that this partnership will present an exciting expansion to our expertise and leadership in deploying clean energy initiatives across our tower footprint,” said Sairam Prasad, Chief Technical Officer, Bharti Infratel. “This vital partnership is a step further in our endeavour of fore-fronting green within the telecom tower infrastructure industry and will enhance the capacity of Infratel’s GreenTowers P7 initiative.”

“This partnership will have significant impact in reducing operating expenditure by 10-20 per cent at each individual site, as well as a significant reduction in carbon emissions,” said Chris Locke, Managing Director, GSMA Development Fund. “Using the insights gained from our partnership with Bharti Infratel, we will produce a best practice guide and case study which we hope will lead to widespread industry change as the industry follows Bharti Infratel’s lead.”

The GSMA’s Green Power for Mobile programme, supported by the World Bank’s International Finance Corporation (IFC) works to promote and institutionalise green power in a number of markets including India.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organisations. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at www.gsma.com or Mobile World Live, the online portal for the mobile communications industry, at www.mobileworldlive.com

About Bharti Infratel:

Bharti Infratel Limited is amongst India’s leading telecom passive infrastructure service providers. The company deploys, owns and manages telecom towers and communication structures, for various mobile operators across 18 states of India and has been the industry pioneer in adopting green energy initiatives across its telecom towers. Infratel has a vast footprint of over 33,000+ towers and holds a 42 per cent stake in Indus Towers Limited – a Joint Venture between Bharti Infratel, Vodafone & Idea Cellular. For more information, visit www.bharti-infratel.com

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Charm Communications Wins Baidu and Taobao Awards

Charm Communications Wins Baidu and Taobao Awards

BEIJING, March 19, 2012 /PRNewswire-Asia-FirstCall/ — Charm Communications Inc. (NASDAQ: CHRM) (”Charm” or the “Company”), a leading advertising agency in China, today announced that Charm Click, the Company’s performance marketing agency specializing in search engine marketing (”SEM”) services, has received the 2012 Discovery Award from Baidu, Inc. (”Baidu”), the leading Chinese language internet search provider, and the 2011 Outstanding Partner Award from Taobao, China’s largest e-commerce marketplace operator. The awards were based on the number of Charm Click clients, the volume of billings, and the effectiveness of the SEM solutions delivered to both Baidu and Taobao in 2011.

“We delivered highly effective marketing solutions to our clients in 2011,” said Mr. Johnny Zhu, the general manger of Charm Click. “Our efficient technology and rich industry experience allows us to fully understand our clients’ needs and capitalize on growing trends in the SEM sector, and I believe these awards reflect that. Going forward, we will continue to innovate our business and provide outstanding SEM services to our clients.”

Mr. He Dang, Charm’s founder, chairman and chief executive officer, added, “It’s an honor to receive these awards from Baidu and Taobao, two of China’s internet giants. They not only enhance Charm’s brand image among China’s top advertising agencies but also underscore our growing leadership position in the online advertising industry. Leveraging our advantages in television advertising and across our integrated service platform, we will continue to expand our presence in the online advertising market to capture the opportunities generated by the rapid growth in China’s digital advertising industry.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency group in China that offers integrated advertising services with particular focus on television and the internet. Charm’s integrated advertising services include full media planning and buying, as well as creative and branding services. Charm has built a full service digital advertising platform, which offers digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services. Charm also secures advertising inventory and other advertising rights, such as sponsorships and branded content, from premium media networks and resells to clients as part of its integrated media offerings. Charm’s clients include China’s top domestic brands, as well as some major international brands, across a wide range of industries. Since 2003 Charm has been the top agency every year for China’s leading television network, China Central Television (”CCTV”). For more information, please go to http://ir.charmgroup.cn.

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