Charm Communications Inc. Teams with China’s Winter Olympians

BEIJING, April 18, 2012 /PRNewswire via COMTEX/ –BEIJING, April 18, 2012 /PRNewswire-Asia-FirstCall/– Charm Communications Inc. (NASDAQ: CHRM) (”Charm” or the “Company”), a leading advertising agency in China, today announced the Company has established a three-year sponsorship and promotional agreement with the following Chinese Winter Olympic sports associations: the Chinese Skating Association (CKA), the Chinese Ski Association (CSA), the Chinese Ice Hockey Association (CIHA) and the Chinese Curling Association (CCA). The cooperation initiatives will be managed by Charm’s newly established sports marketing department, which is led by Mr. Lei Wu, a veteran of the sports marketing business and who joined Charm from the CCTV Sports and Entertainment Group.

Under the terms of the agreement, Charm will work with China’s ice hockey, curling, short-track speed skating, figure skating, and freestyle skiing teams, along with five other Chinese Olympic teams, to promote their respective sports and to develop sponsorship opportunities for the teams, as well as for individual athletes. As such, Charm will represent a number of talented and popular Chinese athletes, including Xue Shen and Hongbo Zhao, pair skating gold medalists at the Vancouver 2010 Winter Olympics, and Meng Wang, short track speed skating gold medalist at the Vancouver 2010 Winter Olympics. Key sponsorship opportunities will involve important domestic and international competitions, including the Sochi 2014 Winter Olympics.

“As the Olympics continue to grow in popularity in China, we are seeing tremendous opportunities in sports marketing and have positioned our sports marketing team to capitalize on this emerging trend,” commented Mr. He Dang, Charm’s founder, chairman and CEO. “The sports marketing team broadens our scope of services and strengthens our integrated advertising capabilities. In particular, our cooperation with China’s Winter Olympic associations integrates well with our CCTV advertising services, as the network remains the undisputed television leader in broadcasting the Olympics in China. As a pioneer in China’s advertising industry, Charm will continue to offer innovative products and solutions to our clients through our integrated advertising platform.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency group in China that offers integrated advertising services with particular focus on television and the internet. Charm’s integrated advertising services include full media planning and buying, as well as creative and branding services. Charm has built a full service digital advertising platform, which offers digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services. Charm also secures advertising inventory and other advertising rights, such as sponsorships and branded content, from premium media networks and resells to clients as part of its integrated media offerings. Charm’s clients include China’s top domestic brands, as well as some major international brands, across a wide range of industries. Since 2003 Charm has been the top agency every year for China’s leading television network, China Central Television (”CCTV”). For more information, please go to http://ir.charmgroup.cn.

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Charm Communications Wins Baidu and Taobao Awards

BEIJING, March 19, 2012 /PRNewswire-Asia-FirstCall/ — Charm Communications Inc. (NASDAQ: CHRM) (”Charm” or the “Company”), a leading advertising agency in China, today announced that Charm Click, the Company’s performance marketing agency specializing in search engine marketing (”SEM”) services, has received the 2012 Discovery Award from Baidu, Inc. (”Baidu”), the leading Chinese language internet search provider, and the 2011 Outstanding Partner Award from Taobao, China’s largest e-commerce marketplace operator. The awards were based on the number of Charm Click clients, the volume of billings, and the effectiveness of the SEM solutions delivered to both Baidu and Taobao in 2011.

“We delivered highly effective marketing solutions to our clients in 2011,” said Mr. Johnny Zhu, the general manger of Charm Click. “Our efficient technology and rich industry experience allows us to fully understand our clients’ needs and capitalize on growing trends in the SEM sector, and I believe these awards reflect that. Going forward, we will continue to innovate our business and provide outstanding SEM services to our clients.”

Mr. He Dang, Charm’s founder, chairman and chief executive officer, added, “It’s an honor to receive these awards from Baidu and Taobao, two of China’s internet giants. They not only enhance Charm’s brand image among China’s top advertising agencies but also underscore our growing leadership position in the online advertising industry. Leveraging our advantages in television advertising and across our integrated service platform, we will continue to expand our presence in the online advertising market to capture the opportunities generated by the rapid growth in China’s digital advertising industry.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency group in China that offers integrated advertising services with particular focus on television and the internet. Charm’s integrated advertising services include full media planning and buying, as well as creative and branding services. Charm has built a full service digital advertising platform, which offers digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services. Charm also secures advertising inventory and other advertising rights, such as sponsorships and branded content, from premium media networks and resells to clients as part of its integrated media offerings. Charm’s clients include China’s top domestic brands, as well as some major international brands, across a wide range of industries. Since 2003 Charm has been the top agency every year for China’s leading television network, China Central Television (”CCTV”). For more information, please go to http://ir.charmgroup.cn.

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Charm Communications Inc. Announces a Cash Dividend

BEIJING, March 5, 2012 /PRNewswire-Asia-FirstCall/ — Charm Communications Inc. (NASDAQ: CHRM) (”Charm” or the “Company”), a leading advertising agency in China, announced today that it will pay a cash dividend of US$0.16 per ordinary share, which is equivalent to US$0.32 per American depositary share (”ADS”). (Each ADS represents two ordinary shares.) The Company will pay the dividend on April 16, 2012 to shareholders of record and ADS holders of record as of the close of business on March 26, 2012.

“As a result of the Company’s strong earnings and cash flow in 2011, our Board of Directors approved a cash dividend to share this success with our shareholders,” said Mr. He Dang, Charm’s founder, chairman and chief executive officer. “Looking ahead, we will uphold our firm commitment to consistently delivering shareholder value, and our Board will evaluate the Company’s dividend policy as appropriate, taking into account the Company’s operating performance, long-term capital requirements relating to investments and acquisitions, as well as potential business risks.”

About Charm

Charm Communications Inc. (NASDAQ: CHRM) is a leading advertising agency group in China that offers integrated advertising services with particular focus on television and the internet. Charm’s integrated advertising services include full media planning and buying, as well as creative and branding services. Charm has built a full service digital advertising platform, which offers digital campaign capabilities across all key digital media, including search engines, display portals, online video sites and social networking services. Charm also secures advertising inventory and other advertising rights, such as sponsorships and branded content, from premium media networks and resells to clients as part of its integrated media offerings. Charm’s clients include China’s top domestic brands, as well as some major international brands, across a wide range of industries. Since 2003 Charm has been the top agency every year for China’s leading television network, China Central Television (”CCTV”). For more information, please go to http://ir.charmgroup.cn.

Safe Harbor Statement

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. All statements other than statements of historical fact in this press release are forward-looking statements and involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. These forward-looking statements are based on management’s current expectations, assumptions, estimates and projections about the Company and the industry in which the Company operates, but involve a number of unknown risks and uncertainties. Further information regarding these and other risks is included in Charm’s filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and actual results may differ materially from the anticipated results. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements.

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